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Covenant Chimnonso
Covenant Chimnonso

171 Followers

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The Future of Content is Social

As a creator, I like to think about content in social contexts. Majority of young people online spend their time on social platforms, engaging with content that speaks to their social curiosities, and participating in conversations that they would not normally participate in. The days of coming on social media…

Content Marketing

3 min read

The Future of Content is Social
The Future of Content is Social
Content Marketing

3 min read


Jan 15, 2021

How businesses can leverage our collective laziness

If the last three years have taught us anything, it is that we are collectively very lazy consumers. In 2020, statements like “pay-on-delivery” and “delivery available” were the factors consumers used to decide whether to buy from one online vendor or the other. …

Consumerism

2 min read

How businesses can leverage our collective laziness
How businesses can leverage our collective laziness
Consumerism

2 min read


Jan 12, 2021

Why brands ought to humanise

Some of the best brands are so described because they make you feel…human. Early last year, I recommended a financial service to some of my friends who were looking to improve their finances. …

Branding

2 min read

Why brands ought to humanise
Why brands ought to humanise
Branding

2 min read


Aug 5, 2020

Context is for Kings

With context, there’s a larger picture. I was recently talking to someone about the very crucial role of context in marketing and when he threw “content is king” in my face, I threw something equally interesting back at him. A phrase I had first heard on Star Trek: Discovery. “Context…

Content

2 min read

Context is for Kings
Context is for Kings
Content

2 min read


Aug 3, 2020

How do you measure growth?

This is the most important growth hack I learned this year. This morning, while working on a couple of things, I realized something that I’ve managed to miss all these months. …

Growth

3 min read

How do you measure growth?
How do you measure growth?
Growth

3 min read


Jul 17, 2020

The One About Jehovah Witnesses

For this one, I travelled down memory lane. We all have stories and experience about and with Jehovah’s witnesses. My memories of them are fond, funny, and thrilling. I remember myself as a teenager who looked forward to their Saturday visits because of the Watchtower and Awake pamphlets they often…

Jehovahs Witnesses

4 min read

The One About Jehovah Witnesses
The One About Jehovah Witnesses
Jehovahs Witnesses

4 min read


Feb 17, 2020

Tiny Letters (Or Dear Diary)

Some nights, I stay up and wrestle with thoughts of my deepest fears. Dear diary, I am scared of the dark and drowning. And last night, I buried my head in a bucket of water with the lights turned off after a psychologist suggested that I should face my fears…

Suicide

2 min read

Tiny Letters (Or Dear Diary)
Tiny Letters (Or Dear Diary)
Suicide

2 min read


Dec 30, 2019

Ultra-dark

“this is a god dream, this is a god dream; this is everything” — Kanye West In the darkness of a bleak Friday night, Sola finds his way to the bathroom with his hands. …

Fiction

2 min read

Ultra-dark
Ultra-dark
Fiction

2 min read


Dec 18, 2019

It’s Not You, It’s Me

You think your problems started the day he broke up with you. They actually started the day he sent you that first message on Facebook. …

Heartbreak

5 min read

It’s Not You, It’s Me
It’s Not You, It’s Me
Heartbreak

5 min read


Oct 28, 2019

For All the “Kanyes” in this Age

So, Kanye is a Christian now. Deal with it. As news rolls out daily of the new decisions “born again” Kanye West is making in his personal life and for his family, as part of the requirements of his newfound faith, many will sling stuff at him. …

Kanye West

3 min read

For All the “Kanyes” in this Age
For All the “Kanyes” in this Age
Kanye West

3 min read

Covenant Chimnonso

Covenant Chimnonso

171 Followers

Multidimensional storyteller. Documenting where it matters. Traveller, not tourist.

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