PinnedThe Future of Content is SocialAs a creator, I like to think about content in social contexts. Majority of young people online spend their time on social platforms, engaging with content that speaks to their social curiosities, and participating in conversations that they would not normally participate in. The days of coming on social media…Content Marketing3 min read
Jan 15, 2021How businesses can leverage our collective lazinessIf the last three years have taught us anything, it is that we are collectively very lazy consumers. In 2020, statements like “pay-on-delivery” and “delivery available” were the factors consumers used to decide whether to buy from one online vendor or the other. …Consumerism2 min read
Jan 12, 2021Why brands ought to humaniseSome of the best brands are so described because they make you feel…human. Early last year, I recommended a financial service to some of my friends who were looking to improve their finances. …Branding2 min read
Aug 5, 2020Context is for KingsWith context, there’s a larger picture. I was recently talking to someone about the very crucial role of context in marketing and when he threw “content is king” in my face, I threw something equally interesting back at him. A phrase I had first heard on Star Trek: Discovery. “Context…Content2 min read
Aug 3, 2020How do you measure growth?This is the most important growth hack I learned this year. This morning, while working on a couple of things, I realized something that I’ve managed to miss all these months. …Growth3 min read
Jul 17, 2020The One About Jehovah WitnessesFor this one, I travelled down memory lane. We all have stories and experience about and with Jehovah’s witnesses. My memories of them are fond, funny, and thrilling. I remember myself as a teenager who looked forward to their Saturday visits because of the Watchtower and Awake pamphlets they often…Jehovahs Witnesses4 min read
Feb 17, 2020Tiny Letters (Or Dear Diary)Some nights, I stay up and wrestle with thoughts of my deepest fears. Dear diary, I am scared of the dark and drowning. And last night, I buried my head in a bucket of water with the lights turned off after a psychologist suggested that I should face my fears…Suicide2 min read
Dec 30, 2019Ultra-dark“this is a god dream, this is a god dream; this is everything” — Kanye West In the darkness of a bleak Friday night, Sola finds his way to the bathroom with his hands. …Fiction2 min read
Dec 18, 2019It’s Not You, It’s MeYou think your problems started the day he broke up with you. They actually started the day he sent you that first message on Facebook. …Heartbreak5 min read
Oct 28, 2019For All the “Kanyes” in this AgeSo, Kanye is a Christian now. Deal with it. As news rolls out daily of the new decisions “born again” Kanye West is making in his personal life and for his family, as part of the requirements of his newfound faith, many will sling stuff at him. …Kanye West3 min read
